An Overview of Quantitative Research This modules provides a basic overview of quantitative research, including its key characteristics and advantages. Describe the uses of quantitative research design.
Qualitative and quantitative research methods are ways individuals or businesses understand various information. Quantitative research is the method used when you want to know how many times or how often something happens. However, qualitative research is the method used when you want to understand why something happens.
Approaching the Research Project The main difference between qualitative and quantitative research methods is the approach. In other words, you start with a specific fact and you seek to generalize it to understand it, so you can apply the information to a large group of people.
This means that you have a specific topic like: Then you tear the observation apart looking for patterns before making a general hypothesis.
However, quantitative research methods take a general approach with a hypothesis, then tests the theory to find data that either proves or disproves it.
For instance, you theorize that heart disease is the leading cause of death in America, then work to prove or disprove that hypothesis. Compiling Data Another huge difference between qualitative and quantitative research is compiling research data.
For instance, after you have created your research project, you must decide the best method to collect data. If you choose to use surveys or polls, then you are employing the quantitative method.
A survey consists of creating a number of questions for people to answer. However, a qualitative method uses a variety of ways to collect data. Therefore, you may interview experts, review documents, case studies, personal observations or conduct a focus group. Using Math Verses Words Math verses text is another distinction between the qualitative and quantitative research methods.
Quantitative research is steeped in numbers. For instance, the surveys and polls require fixed number response options such as one through However, qualitative research method is based in text with very limited numbers—if any.
This means that qualitative research seeks to explain through words, not statistics, the outcome of the hypothesis.
For example, when writing your qualitative research report, you might explain the viewpoints of people in your focus group that experienced heart disease in some quotes, but mainly through an interpretation of data. Cite this Article A tool to create a citation to reference this article Cite this Article.Research methods are split broadly into quantitative and qualitative methods.
Which you choose will depend on your research questions, your underlying philosophy of research, and . 1 Chapter 2 Quantitative, Qualitative, and Mixed Research This chapter is our introduction to the three research methodology paradigms.
A paradigm is a perspective based on a set of assumptions, concepts, and values that are held by a . Qualitative research is inductive and does not require a hypothesis in order to start the research process.
Let's take a closer look at this important difference, and dig a bit deeper into three key terms that help define quantitative and qualitative research.
Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.
What’s the difference between qualitative and quantitative research? Susan E. DeFranzo September 16, Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.
The three main types of research design methods are qualitative, quantitative and mixed methods.
The focus of this set of modules is qualitative research. However, the following introductory video, A Brief Introduction to Research Design, offers a brief explanation of each method and a comparison.