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Session One Introduce the lesson by engaging students in a brief discussion about their experiences with and the effects of advertising. You may want to ask students: Where do you encounter advertising?
They will likely mention television, billboards, radio, Websites, school hallways, and so on. Which specific advertisements "stick in your head?
They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth.
Do you think advertisements have an effect on your personal interests? You will likely find that students have little trouble naming ads with which they are familiar, but most will claim that they have little effect on their habits, interests, or behaviors. Explain to students that advertisers very carefully construct their ads to make them memorable and appealing to consumers, and that the ways in which they try to convince them to buy products are similar to the ways they have been taught to write persuasively, using certain techniques and aiming toward a particular audience.
Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout.
Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.
Encourage students to make connections to examples of each of the terms they have used in persuasive writing of their own.
This is an appropriate time to clarify that the word logos in this context should not be confused with a brand-specific image or insignia referred to as a logo. After explaining the concepts of pathos, logos, and ethos, have students practice identifying the three techniques by placing a P, L, or E in the blank next to the examples at the bottom of this handout.
Have students share their responses with a partner and check for understanding by conducting a brief discussion of the examples.
Although most of these examples were designed to have one clear answer, be sure to emphasize to the students that pathos, logos, and ethos are not always separate entities and may often overlap with one another. For example, "Nine out of ten dentists choose Crest," suggests that the dentists are credible experts ethosand also includes a statistic logos.
Deepen students' understanding of the concepts of pathos, logos, and ethos with visual examples by sharing with them the Persuasive Techniques in Advertising online video.
You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement. Explain that these are more specific types of strategies that advertisers use and that many overlap with pathos, logos, and ethos.
For example, you may mention that patriotism is a strategy meant to evoke certain emotions, and would therefore constitute a use of pathos.
Close the session by explaining to students that in future sessions, they will be examining existing advertisements with their new analytical skill and applying it to creating ads of their own.
Encourage students to begin looking at advertisements they encounter in terms of these three techniques. Session Two Begin with a brief review of the concepts of pathos, logos, and ethos from the previous session.
Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen. Now introduce the term demographics to students:What is development essay visual analysis what is thesis or dissertation boundaries writing english essay example tests disadvantages of advertisements .
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Estate Agent Job Advertisement – Estate Agent, Job regarding. Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques.
A handy template designed to inspire your children to create a script for their own Awesome Pizza persuasive advert! Children will persuade viewers to buy their own designed Awesome Pizza, inspired by the Twinkl Originals story 'Raider's Peril'.
Children could use this as an inspiration to produce a piece of persuasive writing, voiceover for an advert (using sections of the clip without sound) or to create an advert to save Brussels sprouts. This KS2 English quiz takes a look at writing persuasively.
If you want a good example of writing persuasively, look no further than the world of advertising! If you find yourself thinking that you can't possibly live without the latest toy advertised on TV - you'll know you've been subject to some persuasive writing by clever advertising.